The thing that is still related to the budget or funds is knowing the market segment. This is important even very urgent. You cannot do an advertisement for a particular product without knowing the target or market segment. For example, you want to advertise products that have local marketing, so you should use local media so that the target market is more affected and efficient and effective. Conversely, if your target or market is national, then use national media from TV to newspapers, tabloids or national magazines. Meanwhile, you may hire Craigslist Posting Service if you wish to utilize a very effective online advertising method.
In addition, determining the advertising material is important because it relates to what media you will use. Of course, this is related to your advertising material. If your advertising material is only limited to text or writing, you can use print media both offline and online. This will be more effective and more economical in terms of costs. However, if the advertising material in the form of video and audio, you can just advertise on TV or on online video sites such as YouTube to introduce the market to a wider audience.
Conversely, if you use audio, you can advertise on the radio both locally and nationally depending on the market segment of your product. This should not be overlooked because advertising is the key to how successful the ad is or not.